Scientists should learn to be communicators, says Chris Mooney

Interesting talk yesterday, the main points of which were:

  • Science is complicated
  • You can’t expect the media to get it right
  • So, scientists should stop obsessing over tedious facts and learn to market, or “frame”, our work.
  • Nice sentiment, but facts are what we’re trained to do, and facts are all that many of us care about. If gene expression profiling suggests that one race is smarter than another, then that’s what they’re going to believe. The very literal, logical point of view is why they became scientists in the first place, and it’s a necessary ingredient of their success. If they cultivated their creative, expressive side they might not have been able to tolerate the grueling tedious hours in the lab that were necessary to achieve their discoveries. I think Chris missed this because of his English background, really, so it’s understandable, but do we really want to put the responsibility of communication on the non-socialized, Asperger’s-afflicted, born nerds?

    Science blogging is great, but one’s audience is self-selected, so you can teach someone who accepts global warming about climate models, and you can teach someone who accepts evolution about phylogenetics, but you don’t get to reach the undecided without the help of broadcast media. Media that exposes people to things they didn’t seek out.

    Of course, I’m comfortable with science blogs being a source of information for broadcast media science reporting, digesting the raw science into understandable issues, but I think that’ll be a pretty bitter pill for traditional media types to swallow.

    “Bloggers producing content that the media repeats?” “Inconceivable!”

    So it seems to me like the real question is whether the real story of science gets told better by science-ignorant reporters sensationalizing things or by unsocialized, slightly sociopathic scientists trying to learn to communicate their results better.

    Maybe there’s a niche for people with a science background who somehow retained communication skills? What’s the going rate for a “science ambassador” these days?

    Chris Mooney in New Orleans

    The talk is “Science at High Speeds: Hurricanes, Politics and the Battle Over Global Warming”, at 5PM at the Lavin-Bernick Center on the Uptown campus and it’s part of the Focus the Nation event. Since Chris is a scienceblogger, I’d like to extend a warm blog-welcome to him from my adopted city.

    Check back here Wednesday for live coverage of the event. I haven’t heard of any plans for streaming this, and I’ve been wanting to play around with Qik(my review), so this seems like a good time. I don’t have much experience with this sort of thing, so I can’t vouch for the visual or auditory legibility of anything I stream, but check out my test recording and if you are watching and have questions, you can send me an IM on jabber/GTalk.

    The stream is here(FYI: this is service is alpha and may have network or other issues)
    My profile page is here, in case the embedded stream is showing something from someone else (like it is now).
    The parade is going to make getting from downtown a little difficult, so if you’re planning on being there in person, come early.

    It looks like I’ll be fairly limited in terms of battery life in what I can show, but I have a good feeling it will show up on his YouTube channel.

    Dissertations R hard

    On the off chance anyone is wondering where I’ve been, I’ve been trying to finish up my dissertation in the extremely narrow gap between the Christmas holidays and Carnival in New Orleans. More content is going to be created in my Flickr photostream than here until approximately February 5.

    See in particular the tag “mardigras” and my friend Maitri’s photostream. How she manages to make it to absolutely every cool event that happens around New Orleans is amazing.

    Is this a new tactic of foreign scammers?

    I just received a new email, in poorly written English of course, advertising jobs correcting “texts”.

    We will provide you with the texts for our employees with the important information and you will correct the texts as an english speaking person and send them back to us.

    Evidence the scammers are behind this:

    1. The email itself uses rather awkward sounding language.
    2. Scammers are known to use third-parties as unwilling intermediaries in their scams, so that when the angry fool goes to the address that he mailed his check, he finds only some idiot who thought he was “working at home” for a legitimate business, depositing mailed checks in the bank and receiving a salary.
    3. It’s always been easy to recognize a scam based on the ridiculously horrible use of language, even without considering the content. People are getting wise to this, so they need more natural sounding mailings.
        Plausible, right?

    Hot Portal Action

    Two big portal plays recently: Scirus Topic pages and Google Knols. I don’t know if this is related to the recent Wikipedia infighting brouhaha, but it’s certainly timely. Wikipedia is great for what it is, but we do need something that takes identity and authority into account.

    Of course, no one’s calling these new efforts portals, because that would be way too 1.0, but it’s what they are. A single comprehensive destination site, just like Facebook et. al are portals. One single place to go for people to whom the open web is too big and scary. There’s something to be said for that, as it allows the identity and authority that wikipedia and the web as a whole don’t have, but readers of this blog will know that I’m a fan of decentralization and distribution. My blog is where I create content, and the nexus of my social network. Of course, because the web is open, it automatically includes all these closed efforts, and ideally, will interlink them.

    The commentary on “Defining Pluripotency in Human Cells” is up at the Niche.

    Featuring commentary on their previous article by Peter Andrews, Shinya Yamanaka, Paul Tesar, and William Gunn(aka yours truly).

    I really like Paul Tesar’s idea of a “pluripotency score”, because it’s just this kind of multi-factorial definition we’ll need to really nail down just exactly what pluripotency is.