The Personal Genome project website is live.

The Personal Genome Project aims to collect the genetic information of 100,000 people. According to Misha Angrist, one of the first ten volunteers, the cost to them will be about $1000, and it will cover the “exome”, or the protein-coding sequence of all 22,000+ known genes. This is still a tiny fraction of the total genome, though it’s significantly greater detail than the ~650000+ SNPs covered by 23andme for the same amount of money. More significantly, the PGP’s mission is to provide a benefit to society through research, whereas 23andme is for personal curiosity and there’s no explicit research infrastructure. Users of either service may find it useful to consult with a genetic counselor, such as DNA Direct or a service such as IMD, covered under some insurance plans. Fellow science blogger Dr. Hsien-Hsien Lei is affiliated with DNA Direct.

More coverage here:
Genomics: Being Well Informed
Geek Doctor: Life as a Healthcare CIO
Full Disclosure
The Personal Genome Project
The PGP Blog