Nobody will probably notice this but me, so I’ll point it out because it’s so cool. My top-of-the-page ads(which you can remove by clicking here) no longer come from ad.doubleclick.net, which I have blocked at the level of the HOSTS file, but from pagead.googlesyndication.com. This is the cool part: no longer are they for bonzi buddy and the x10 spycam. They have apparently used the same algorithm to target ads to my page as they do for their search pages. Now my ads are for DNA sequencing and genotyping! I think that’s awesome.